Another proof that nothing is what it seems:
“Last week, Apple and NBC-Universal’s relationship ended in a messy split. The usual he-said, she-said followed: Apple accused NBC of wanting to double prices on some TV shows; NBC said no, they just wanted to have some flexibility in pricing. There may have been another factor at work, however: Apple’s desire to cut prices drastically on TV shows”, writes ArsTechnica.
Early this week I laughed at NBC for wanting $5 per episode, but Apple’s own plan for $1 per episode is not much better either. I don’t think that an ad-free TV episode should be priced the same as a song. Writing and recording a song can be the work of a single day, of a single person. Finishing up and wrapping up a TV episode is a work of 10 days, that involves up to 100 people.
Sorry, but Apple needs to get more objective here. They obviously want to drive iPod sales simply because they make no real money out of iTunes, but they should not do that by shitting on their own partners. If they really need the money, then they should consider NBC’s idea of upping the price of the shows, maybe at $2.49, and then split the extra revenue between them. A fair increase for the consumer too, IMO.