Edward Sharpe, Broken Bells

Here’s a puzzle for you.

I have been following Edward Sharpe & The Magnetic Zeroes since their album came out in Summer 2009, and continuously was looking at their iTunes charting. Bear in mind that these guys do minimal to zilch PR. And yet, their album refuses to leave the top-25 of the Alternative charts on iTunes! It never went up to the top-10 either! It wasn’t a case of being released, charting in the top-10, getting “well known”, and then being considered a great album and continuing to exist in the top-25. That was more of a case of a release that was under the radar of most people who only check out the top-10, but with enough touring and word of mouth, being able to continue selling pretty well STEADILY. Which means that the charting in the top-25 we see today is a matter of CONTINUOUS discovering by fans. Whereas other bands will see dramatic curves in their album sale charts (if you were to use Excel), Edward Sharpe ONLY has a steady line, that inclines upwards little by little.

I’m very happy about this situation because it shows that a TRULY great band requires MINIMAL PR. As long as the concerts are great (and from what Dustin was telling me today they’re amazing on stage), the music is great, their personal stories are interesting, their videos are mesmerizing, all that creates a word of mouth that produces steady sales. Not super hits, but advancing popularity, little by little. It just shows that bands with a VISION don’t need major labels. And that band does have vision, very obvious from their two latest music videos that are part of a 12-part musical.

I also would like to blog about the Broken Bells, which I streamed their album today four times already! Their album, coming out March 9th, is the perfect blend for me of indie-sounding music but with the polishing of a major label record. Think of it as a brand new Linux distro that has the great usability and looks of Mac OS X. Yeah, something like that.

If that album had come out last year, it would probably sit in the No 1 of the decade for me. That’s how much I love their tunes.

6 Comments »

dustinshey wrote on March 1st, 2010 at 8:16 PM PST:

I’d like to say a little something about Kings of Leon here. They were in the same situation – gaining fans little by little and then the lid blew off. It’s not that the music was that great, it’s just that we were used to whatever the radio was feeding us at the time.

This act leaves me with an impression like no other. I consider myself foolish for not catching on earlier. From live show to record, Edward Sharpe is hands down – the best band I’ve ever seen.

And who knows? Hopefully this summer Broken Bells will be a sweet icing on the cake if they come through the bay as well.


This is the admin speaking...
Eugenia wrote on March 1st, 2010 at 8:22 PM PST:

Hehe… I tweeted about them 3 months ago but you were at the same state as I was last Summer: “Yeah, they’re ok, whatever”. But then, I caught on, I got them, and got crazy for them. Your turn now! šŸ™‚

My husband likes them too, and he’s difficult in liking most of these bands that I listen to these days. Says something.


Vast Majority wrote on March 1st, 2010 at 9:45 PM PST:

Great story.

I want a bumper sticker that reads:
INDEPENDENT MUSICIANS ARE KILLING THE RECORDING INDUSTRY


ralph wrote on March 2nd, 2010 at 8:48 PM PST:

“Think of it as a brand new Linux distro that has the great usability and looks of Mac OS X. Yeah, something like that.”

Umm, yeah, so you want us to think like the typical fat ass IT person with no personality…


This is the admin speaking...
Eugenia wrote on March 3rd, 2010 at 12:22 AM PST:

If caring about usability makes you a “typical fat ass IT person”, then sure.


Yanni wrote on March 3rd, 2010 at 7:48 AM PST:

That Broken Bells stream is kick ass!

I’m afraid that if I keep reading your blog I’m going to end up in the poor house. I’ll be buy three albums a week.


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