NBC Universal chief says Apple “destroyed” music pricing

NBC Universal chief flat-out said that Apple and iTunes had “destroyed the music business” in terms of pricing and that video was next unless “we take control.”

Given the fact that Warner wants to pull out of iTunes too, I can only say two things to Apple:

1. Ditch them first and go DRM-free indie all the way.
2. Add support for normal USB media players instead of just iPod, just so you increase your iTunes market share even more.

Then, these studios/majors will come back crying and begging for crumbs. Apple is strong enough to “educate” its users to prefer indie.


Alex wrote on October 30th, 2007 at 2:16 AM PST:

I’d say this is a great situation!

The music corporations had little choice apart from joining the offerings on iTunes, otherwise the only music available would be through piracy. Now Apple has a complete hold on them thanks to DRM which they don’t share with anyone else.

So, they can either stay with Apple who destroyed their pricing, try some other DRM solution which will fail with the majority of the public using iPods, or have a DRM free solution where they can set their own price and people don’t have to worry about compatibility.

They need to get their act together with video if they don’t want Apple to control it.

Dimitar Uzunov wrote on October 30th, 2007 at 3:55 AM PST:

Weren’t videos commercials for albums and tours?
The greed of the majors will eventually destroy them.

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