Illogical ratings?

Ratings just don’t make sense. You have stupid shows like the slut drama “Grey’s Anatomy” supposedly watched by at least 16 million viewers per week, and “Lost” only got this week 11.14 million viewers, the lowest performance ever for the show. And that, followed by a very good episode last week. That doesn’t make sense, right?

The interesting thing about “Lost” is the fact that it’s the most recorded live action series in the world, as nearly 35% of its additional viewers are DVR users (making it 15+ million viewers overall, plus it’s the most popular illegally downloaded show). Secondly, it’s the show with the most 18-49 year old viewers, which is a key demographic for advertisers. In other words, the kind of people who watch CSI and Grey’s Anatomy are mostly old (or plainly put, boring) people who like old-style TV shows.

The conclusion I draw from the above, is that “Lost” is created for the kind of people who don’t sit in front of a TV to watch it. Not the traditional kind of viewer, but the geek one. The “Lost” viewer is more likely to TiVO the show, download it off iTunes, or download it off Bittorrent, or simply go to ABC’s site and watch it in HD — almost without any ads at all.

Personally, I see “Lost” falling below 10 million viewers by the 6th and final season, but its star among its fans will continue to be as bright as it is now. Thankfully, ABC knows all that so there is not the slightest chance for the show to get canceled.

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