Some would be quick to say that the time to innovate in the social media industry has passed. It’s true that the operating system doors closed in 1995 when Microsoft released Windows 95, but I really believe that there is just one more step forward before we can say the same about social media.
Here’s how I imagine a post-instagram app. These features must be implemented from the get-go btw.
– Every text post also contains a picture (up to 2:3 size ratio) or up to 1 minute video, as on Instagram.
– Every post is repostable, like on Twitter or Tumblr — unless if it’s marked as private. Very important for artists, so friends of friends can then follow the original poster.
– All posts can be viewed under the Recent tab, or categorized, like on Pinterest.
– 1-1 chat, live video, and group chat abilities like on FB/Hangouts/Snapchat.
– Follow people, like posts, follow tags, view automatically curated tags.
– Some of the tags must be completed automatically via AI.
– To bring more people in: make it also a game: let people mark places based on GPS with provided graphics. The more places are marked, the more points a user gets, and the more his posts are exposed in curated lists, which gets him more followers.
– Individual posts can be marked private, shared with specific people or lists, and can be set as “artistic nudity” or not. Don’t flag a whole account as mature or not, but specific posts only. These posts should still show up, just blurred until clicked. Fully mature posts would still need to be removed.
– Tools to manage traffic, which guarantees more celebrity support (very important to get users).
– Each post can be a sellable product. 10% commission if payment is done via the app’s system, or a $3 flat fee if the shopping page is an external page. Like on fancy.com.
– To get users immediately, various OpenID systems can be used as additional email credentials. Login requires a cellphone number for extra security.
– Primarily a fast, sexy app, but also a web front end.
In truth, these aren’t so difficult that Instagram itself can’t implement, but the fact that they don’t already support re-posting is troubling.