Archive for June 3rd, 2015

How to make people give up processed foods

To make an educated guess or decision, you need to first have the educational part checked out. Unfortunately, for most matters, people don’t have the time or the interest to get “educated”, so they end up making bad decisions.

This is true for the subject of nutrition too. No matter the amount of “alternative blogging” and instagraming about how healthy Paleo is, the majority of people won’t follow it unless the government tells them so clearly.

This has worked with smoking. A lot of measures were taken against smoking in the last 40 years, however, one measure that is always omnipresent is that message of “Tobacco severely damages health”, on each and every cigarette product. It has worked for most!

What if we had something similar for all packaged food?

What if, we had an indicator score about the nutrition and anti-nutrition present in the said packaged food? For example, given that we know that wheat bread has many phytates, lectins, and other antinutrients going on, along with its capacity to bind into certain nutrients and neutralize them, it could get a score of, let’s say, 30 out of 100.

But kale or blueberries, having no major antinutrients to speak about, but instead having many nutrients, antioxidants, polyphenols etc etc, would get a score of, let’s say, 80 out of 100.

Yes, this would require re-sending all these products onto labs for full measurement on much more than just the 4 basic vitamins found on each label today (CoQ10, PQQ, iodine etc anyone?), but I’m confident that such a nutritional index could have such an impact.

I’m an artist, and it’s my job to know what makes people tick visually. Such a nutritional index could have huge implications in the decision of an individual to buy or not candy, donuts, bread, or cakes. When they can QUANTIFY how bad they’re doing diet-wise, then they have to ACT.

But right now, things are too abstract for them: eat this but not that, eat vegan not paleo, eat paleo not vegan, etc etc. There’s too much information flying from all over the place, so much, that most people simply prefer to shut out their ears and just ignore the whole thing.

But when they see an easy to understand number (without even knowing all the details behind it), clearly labeling the nutritional value of a product, they won’t be able to ignore it anymore.