Archive for March 24th, 2012

Why “John Carter” Failed

“John Carter”, the recent fantasy/sci-fi action movie, is the biggest box office bomb in film history, with a total net loss of $166,566,620. The movie did “just ok” with critics, but most viewers who saw the movie, liked it (70% rating on IMDb & Rotten Tomatoes). So apparently, from entertainment’s point of view, the movie was not a disaster. It entertained better than expected. Marketing was adequate too. So why didn’t more people go to see it? I have a suspicion that I would like to share.

I believe that the reason it didn’t attract larger crowds was because of the theme itself. This is a very old fashioned story, more leaning towards kits fantasy rather than radical, modern sci-fi. When I first saw the trailer for “John Carter” a few months ago, I was left bewildered that Hollywood would finance such a movie. It had a feel of the 1930’s Flash Gordon in it, but with better effects. And that was its flaw: old fashioned, pure cheesiness.

In today’s day and age, most people I know are hungry for smart movies that mess up with their mind a little. That make them think. That have something interesting and new to say, or at least visually show something refreshing. A movie becomes a classic when it speaks about our situation today, or tomorrow. This movie has nothing like that in it. It’s a very sterile & dry interpretation of old epic fantasy films: some guy, fighting bad guys and monsters, amongst laughable technology.

Give me a break. While this might fly with a few young kids and very old people who don’t know better, it won’t fly with most of the rest of us, the main body of customers, who still have a brain and would like to use it occasionally.

“John Carter” deserved the money loss, but I fear that Hollywood will never learn anyway. They pour unnecessarily huge amounts of money on stupid movies such as this. And this, among other things, will be their undoing.