And so it begins…

It didn’t need a lot of time to get full feature film shot on these cheap Canon dSLRs. The latest big release is “Tiny Furniture”, which won best narrative film award at the SxSW festival. This indie film was shot for less than $100k, using a Canon 7D.

What’s important to understand here is that, at last, hardware is not the issue anymore. If you go back even just 1-2 years in time, shooting a film that looked even remotely like a serious indie production was a big deal, because renting all these high-end cameras was expensive and had a big learning curve. But now, a dSLR like the Canon T2i (which has the same video abilities and quality as the 7D), costs just $800, plus the cost of lenses! Hardware is not the issue anymore! Now filmmakers can easily create their vision without hardware being an obstacle!

And this is only the beginning. The two directors of the new Yeasayer music video “O.N.E.” told me that while the bulk of the video was shot with the RED One, a few scenes were shot using the Canon 7D.

I expect that the next big crop of dSLRs by Canon will be able to do 3k or 4k at 24p/25p, 30p/50p/60p at full 1080p, have absolutely no rolling shutter artifacts, full HDMI output, and possibly go towards continuous auto-focus too. When such cameras hit the market for less than $2k, you can imagine the even bigger impact they will have in the filmmaking community.


Ben wrote on March 22nd, 2010 at 10:49 PM PST:

Hey just wondering if you can explain what 3k or 4k is?

Jim wrote on March 23rd, 2010 at 10:38 AM PST:

The big problem I have with these cameras is filming time. I do alot of events and so recording for 5-10minutes at a time would be very difficult. Then how do you offload? and how much will that cost?

All of this dslr stuff is very exciting. I am involved in photography as well and so is my youngest daughter who borrows my glass. I just have to figure out a way to record for an hour without jiggling the camera and do it at a reasonable cost.

This is the admin speaking...
Eugenia wrote on March 23rd, 2010 at 12:02 PM PST:

>Hey just wondering if you can explain what 3k or 4k is?

Higher resolution. Think 1080p as near-2k.

>I do alot of events

These dSLRs don’t change the wedding/event industry, they change the filmmaking industry. So if you’re doing events, you’re looking at the wrong product.

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