The RED DSLR

JBQ and I were speculating last Sunday about the new RED DSLR. The only information we have about this product is what RED’s founder, billionaire but otherwise really cool geek guy, Jim Jannard said: ” ‘revolution’ applies more to this than the RED ONE did to cinema”.

JBQ knows a lot more about photography than I do, and he believes that it’s not much that RED could do to take away market share from the Canon, Nikon and other $1000 to $4000 market space. These markets are saturated and they can do pretty much everything there is to do, and this is why we now see these models come out with HD video (’cause they ran out of really neat still features). You can’t really compete in that market, especially with no compatible lenses.

So he believes that RED is not going against that prosumer market, but the high-end pro one. Against the Hasselblads that is. They could aim for a 45-47mm size rather than the traditional 35mm ones, possibly a non-reflex camera, could employ some clever mosaic technology, and shoot 60 megapixels or more. While currently we have medium/large format cameras that can shoot lots of MP, they cost anything between $20,000 and $40,000 a pop. RED can offer something at around $10,000 or $12,000, and literally kill both the expensive Hasselblad and sister models on one side, and Canon’s 1DS high-end camera on the other side.

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