Usability, usability, usability…

Only 5 percent of consumer electronics products returned to retailers are malfunctioning–yet many people who return working products think they are broken, a new study indicates,” says PCWorld.

This just shows how important usability is and how bad the industry is providing good usability on their products. Usually, that’s because the engineers and designers who design these products never use them in their personal life and therefore they never use the devices properly. Every time I happen to review a bad product the first thing that comes to mind is “I don’t understand. Don’t these people actually use their products?“.

It’s just sad that companies don’t realize that the money they must spend on usability is a good investment as the fewer returned devices would mean more money for them. I am going to bet that the iPhone is among the lowest returned devices, because it rocks when it comes to usability and user expectations.

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