The Joe User truths

There is no more purer, objective, truth about a product that the first reaction of a random user who doesn’t really care either way. Case in point my brother in law, Vincent, who is currently visiting us, and two families of products: TVs and feature phones.

Vincent bought a 46″ Sharp LCD HDTV a few weeks ago. He obviously had some fun time with it. Then, he watched our Pioneer plasma 50″ HDTV. No comparison he said. Plasmas are far superior.

Vincent had been playing with my iPod Touch and iPhone the last few days. He liked the interface a lot. Then, today, while I was showing him some of my other gadgets in my office, we got to the LG Viewty, a phone that LG put out there to compete with the iPhone. He played with it for a short while and then I mentioned that LG goes against the iPhone with that model. He spontaneously laughed, and said “what?”. He placed the phone back to its box. Again, no comparison with the real deal. Especially in this second case, I could even see a genuine surprise at him: there is no way the LG junk software can compete with the iPhone’s.

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