“One of the founding fathers of the internet has predicted the end of traditional television” writes the Telegraph.
Not quite yet, but it’s getting there. When the majority of people get high-speed DSL and a BitTorrent-like engine is built on Adobe Flash (just like Joost does to share the bandwidth among users, because the TCP/IP protocol is not ideal for 1:1 streaming), there is absolutely no reason why traditional TV should exist. The reason why “TV programmes” are in a sequential order with special timetables it’s because traditional TV does not have an OnDemand system. People must sit down in front of a TV at a specific time to watch their favorite show, and failing that they must record it and watch it later. But there is no reason to do that with true OnDemand TV. You visit the web site you want (or an HD version of YouTube, or a future AppleTV’s internet channel) and just like with Joost, you pick to watch the latest episode of your favorite show either on a computer screen, or on your big internet-ready TV set.
Joost is the first company to “get it”, although I have my doubts about how it will play with Comcast’s ISP net neutrality policies overtime, plus I don’t find anything interesting to watch there, and quality is pretty low compared to very nice quality of ABC’s new HD availability.
Oh well, we are getting there. Transition will happen. And those networks that won’t make it, they will die a slow death.