A new kind of piracy

Our discussion about web-based TV series went well over at DVXUser. Recently YouTube announced some more sharing-revenue deals while I did a bit more research on Revver, which has been paying directors since last October for 40-20-40 on the videos that include their commercials. That’s 40% for the director, 40% for Revver and 20% for any sharer who links to the video.

Eventually, most of the biggest video sharing sites will pay for content, but there is a new problem arising. For example, if you are having an exclusive deal with Revver, or if you only personally manage the top-5 video sharing sites, there are always the people who will rip your video and post it elsewhere without the appropriate code. For example, if a user rips your Revver video and posts it on YouTube (even if it might already exist on YouTube or not), neither you or Revver will get the ads revenue. Eventually, because revenue sharing will be a big thing in the next few years, individuals will be hunted down not by the MPAA or the RIAA, but from other, fellow internet users and maybe the video sharing sites themselves.

The only way to go around the problem is to stay on top of your game for the top-10 video sharing sites and sell DVDs and higher-res versions of your videos on your own site (although Torrent will have a toll too on your newfound business if you are successful). It’s gonna hurt, and for the first time kids will feel how the MPAA feels right now. Nevertheless, you will need about 9 million views (on several different video sharing sites) to make about $50,000, and that’s not an easy feat.

Comments are closed as this blog post is now archived.

Lines, paragraphs break automatically. HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

The URI to TrackBack this blog entry is this. And here is the RSS 2.0 for comments on this post.