Product placement in shows

Anyone saw the video recording camera they used on “24″ in the scene where Buchanan is interogating Al-Assad? It was a Nokia N93 phone on a mini-tripod, similar to the one used to shoot this videoclip. My problem with the scene was that the shot was 0.5 seconds long and very fuzzy. Nokia paid for the item to be shown on “24″, and except from the viewers who really know the product inside out, I don’t think that anyone else would be able to notice it at all. While it probably cost Nokia less than $250 to place their product on the show, the point remains, I don’t think that they made their money back with that short and fuzzy shot. Apple on the other hand, they had two clear shots: the president’s laptop was a Macbook Pro, and Chloe’s monitor was a Cinema Display.

1 Comment »

Hugo wrote on January 23rd, 2007 at 2:33 AM PST:

I don’t even notice those things any more, they should start using flashy prototypes like the nokia aeon for that stuff.

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